42ND STREET


Let The Cities Dance

08-06-2007

Ceremony to launch the national tour of "The 42nd Street" and the beneficiary banquet of the China Soong Ching Ling Foundation held in Beijing

On the night of August 6, 2007, "Let The Cities Dance" ?the ceremony to launch the national tour of 42nd Street and the beneficiary banquet of the China Soong Ching Ling Foundation are held in the residence of Madame Soong Ching Ling in Beijing. As the first show of the China performance season by the Nederlander New Century International Theatre Management Company Ltd., the Broadway musical 42nd Street will tour Shanghai, Hangzhou, Nanjing, Ningbo, Hefei, Wuhan, and Beijing starting in September. The Oriental Broadway抯 performance season has entered a strategic alliance with the China Soong Ching Ling Foundation: Part of the ticket income will go to the Soong Ching Ling Music Fund.

The Broadway musical 42nd Street won the prestigious Tony Award twice in 1981 and 2001. The show has been produced for Nederlander New Century by Troika Entertainment and Broadway Asia Entertainment, two of the most prolific producers of musicals in China. The show has the further distinction of being directed by Mark Bramble who is one of the authors of the show. Mark also directed the Tony Award winning revival of 42nd Street on Broadway. This production features magnificent dance scenes, extravagant stage settings and boasts thousands of elegant costumes. It has become one of the most memorable shows in the American theatrical history. The story revolves around the creation of a musical. The protagonist is Peggy Sawyer, a young chorus girl who works her way up to become a Broadway star. According to Madame Chen, Chairwoman for Nederlander New Century: "The message of 42nd Street is that through diligence and persistence people can turn their dreams into reality, which closely resonates with our Chinese classic culture."

The press conference not only highlights the coming of 42nd Street to China, but more importantly, China earns significant knowledge and skills about theater management. "We not only want Chinese people to enjoy world class entertainment, but we also want to share our years of successful management experience" ?says Bob Nederlander, Jr. Vice Chair of Nederlander New Century. Comprehensive marketing strategy; membership recruit and management, nationwide ticketing system are just some of the new approaches that Nederlander New Century is bringing to China.

The event is graced by Chinese leaders, the US Ambassador to China, dignitaries and media. 42nd Street will be touring across seven cities in China, including Shanghai (Sept. 5-22); Hangzhou (Sept. 26 to October 1); Nanjing (October 6-13); Ningbo (October 17-23); Hefei (October 27-30); Wuhan (November 3-8) and Beijing (November 13-18). Tickets are available at Ticketmaster (4007079999) for group tickets please call New Century Ticketing (4007060688)

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Let the Cities Dance -- Ceremony to launch the national tour of "The 42nd Street" and the beneficiary banquet of the China Soong Ching Ling Foundation held in Beijing

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