Nederlander Worldwide Opens Series of Broadway Musicals in China with 42nd Street Tour


Audiences across China are tapping their feet to Nederlander Worldwide Entertainment's presentation of the Tony Award-winning sensation 42nd Street. The Shanghai Majestic Theatre kicked off the tour to enthusiastic audiences and rave reviews. The debut of 42nd Street marks the first time a major Broadway production tours extensively through China. The show will travel to several of China's most exciting cities, rich with theater history, including Beijing, Nanjing, Wuhan, Hangzhou, Hefei and Ningbo until the end of November.

Bob Nederlander Jr. president and CEO of Nederlander Worldwide Entertainment sees a bright future for America's most cherished shows playing in Chinese theatres, "This opening truly optimizes my family's vision of global theatre - the accessibility of an authentic Broadway touring production; the same shows that are seen by millions of theatre-goers across the United States will be seen in some of the world's most exotic cities." On the heels of the success of China's 42nd Street opening, The Nederlander family launched a new division of their company, Nederlander New Century this year, whose future plans include bringing three additional large scale shows to China each season.

A project seven-year in the making, Nederlander Worldwide Entertainment's Chinese affiliation is the first joint-venture production and theatre management company allowed to operate under the new rules set forth by the Chinese Ministry of Culture. This endeavor has received strategic investments from American International Group, Inc., world leaders in insurance and financial services and Ticketmaster, the world's leading ticketing company.

Nederlander says, "This event is not only about bringing the best of Broadway to China; it's about sharing universal themes through musical performances while fostering goodwill among our two cultures."


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Nederlander Worldwide opens series of Broadway Musicals in China with 42nd Street Tour

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