NEDERLANDER WORLDWIDE ENTERTAINMENT LAUNCHES  CULTURAL TRADE & INDUSTRY EXCHANGE PROGRAM WITH CHINA'S MINSTRY OF CULTURE

A NEW EDUCATIONAL PROGRAM ON THE BUSINESS PRACTICES OF THE BROADWAY INDUSTRY


 

Master Class Group Photo

 

As the leaders of the world convened at The United Nations, Nederlander Worldwide Entertainment hosts another international event in New York. A new training program has been established between Nederlander Worldwide Entertainment and China's Ministry of Culture under the title of "Cultural Trade & Industry Exchange Program"; the first session was launched September 19th - 24th, 2010. This delegation comes from China's central and local cultural bureaus representing ten Chinese Provinces/Municipalities including Beijing, Shanghai, Jiangsu, Guangxi, Guangdong, Zhejiang, Shenzhen, Sichuan, Hunan and Chongqing. This series of bilateral culture educational programs is designed to introduce China's theatre professionals, policy makers and educational experts to the business process of the Broadway industry.

 

The six day, intensive series of seminars and theatre tours featured a delegation from Nederlander Worldwide Entertainment, and a team of Broadway industry experts. Among the topics covered at the New York launch as well as the up-coming programs:

 

  • THE HISTORY AND DEVELOPMENT OF BROADWAY as a world-class brand, and the future of its world-class touring productions.

  • THE ECONOMIC IMPACT OF MUSICAL THEATRE to the lifeblood and vitality of its city.

  • USA, GREAT BRITAIN AND CHINA'S MUSICAL THEATRE INDUSTRY, the commonality of their operational principles.

  • REGIONAL THEATRE AND BROADWAY ROAD TOURING

  • THE MUSICAL THEATRE PRODUCTION PROCESS: How does it differ between The West and The East?

  • SELECTING A MUSICAL TO PRODUCE.  What is commercially and artistically viable?

  • THEATRE TICKETS.  Managing, auditing, comptrolling and marketing.

  • THEATER MARKETING. How to reach your audience.

  • PRODUCING A WORLD CLASS PRODUCTION: From budgeting and fundraising to creative team supervision and casting.

 

"We are thrilled to host the first session of the Cultural Trade and Industry Exchange Program with the Chinese Ministry of Culture" says Robert Nederlander Jr. of Nederlander Worldwide Entertainment.  "This is part of our ongoing effort in strengthening and deepening the understanding between Broadway and Chinese cultural industries, which dates back to my family's involvement in Ping Pong Diplomacy during the early 1970s.".

 

For more information about upcoming Cultural Trade and Industry Exchange Program events, call (212) 822-4200 or visit www.nederlanderworld.com

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