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"MY SHOW" BROADWAY TRIP IN NEW YORK CITY

 


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During Nederlander New Century's successful Chinese tour of 42nd Street in the fall of 2007, Nederlander created a promotional partnership with Dragon TV ?working together to use the theme of "Broadway" as the central focus of "My Show" 2007 season, not only to promote the idea of "Broadway" among the younger generation in China, but also to help to develop young Chinese talents in the performing arts.

A Chinese national talent show televised on Dragon TV for the past 4 years, My Show has become a cultural phenomenon much like American Idol. As part of the collaboration, Marsha Yuan, one of the young talents from "My Show" 2007 season, was chosen to join 42nd Street cast for a 3-week run in Shanghai. Besides, the winners of the "Broadway Star Award" also have the opportunity to come to New York, and experience the real Broadway.

Nederlander invested the time and planning to put together a Broadway training for this year's "My Show' winners, who came to New York on Jan 19 for a week-long Broadway training camp made possible by the combined efforts of Nederlander New Century, the Chinese government, and national Chinese TV station, Dragon TV.

Teen group "OP" and talented songstress Yu Hongting experienced the training a Broadway star needs in order to take the stage every night. The training comprises of pop and Broadway vocal lessons and dance and acting workshops. The artists also sat down with current and former Broadway performers, including Lisa Yuen from "The 25th Annual Putnam County Spelling Bee."

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