NEW YORK - Aug. 28, 2013 - Representatives from Nederlander Worldwide Entertainment (NWE) and Shaanxi Qinhaung Grand Theatre Performing Arts Co., Ltd came together this afternoon at The Minskoff Theatre on Broadway, to announce a new world-class, state-of-the-art theatre and a new spectacular entertainment, located in Xi'an China adjacent to the Terra Cotta Warriors and Horses exhibition, one of the world's most popular travel destinations.
is presented by Shaanxi Qinhuang Grand Theater Performing Arts Company, a wholly owned subsidiary of Shaanxi Miracle Achievements Development Co.; Nederlander Worldwide Entertainment serves as the managing partner for the theater and executive producer of the production.
The Legend of Emperor Qin
reunites some members from the creative team behind the opening and closing ceremonies of the 2008 Beijing Olympic Games with Hollywood composer Klaus Badelt
, writer Sun Haohui
, and director Zhao Ming
. With its epic story, grand-scale dance numbers and spectacular costume, lighting and design elements, The Legend of Emperor Qin will be the world's first stage production to depict the story of the Chinese Qin Dynasty.
The Legend of Emperor Qin
will play year-round at the Qinhuang Grand Theatre, at Qin Cultural Tourism Resort, adjacent to the legendary Terra Cotta Warriors exhibition. Launching in spring 2014, The Legend of Emperor Qin
will be the inaugural production for the new state of the art performance venue. With an investment of over $65,000,000, the theater covers 236,000 square feet, has seating capacity of 2,000, and houses one of the biggest stage LED screens in China, making the state of the art venue one of the largest destination theatres in China.
"I am honored to announce our cooperation with Nederlander Worldwide, here today in the center of Times Square, the crossroad of the world," says Wang Yong, President, Shaanxi Qinhaung Grand Theatre Performing Arts Co. "The Qinhuang Grand Theater that Nederlander will be managing is a 2,000-seat theatre which will be an integrated part of the Terra Cotta Warriors exhibition, one of the great wonders of the ancient world. A top-notch theatre calls for top-notch management, and with over a hundred years of management expertise, Nederlander is our ideal partner. We can't wait to get started."
"Nederlander Worldwide Entertainment is thrilled to partner with Shaanxi Qinhaung Grand Theatre Performing Arts Co. in the management of this new performing arts venue and the presentation of The Legend of Emperor Qin
," says Robert Nederlander, Jr., President and CEO, Nederlander Worldwide Entertainment. "The Nederlander family is fully committed to the emerging Chinese cultural industry. Nederlander Worldwide Entertainment was the first to tour a Broadway production, 42nd Street
, throughout China, as well as the first to present a Chinese production, Soul of Shaolin
, on Broadway. With this
world-class production, Nederlander Worldwide Entertainment and Shaanxi Qinhuang Grand Theater Performing Arts Company will captivate and enhance the experience for all visitors to Xi'an China and the Terra Cotta Warriors and Horses exhibition."
For more information about the Qinhuang Grand Theatre and The Legend of Emperor Qin
, visit www.NederlanderWorld.com/xian
ABOUT NEDERLANDER WORLDWIDE ENTERTAINMENT (NWE):
Nederlander Worldwide Entertainment, LLC, founded and managed by Robert Nederlander, Jr., a third generation member of the Nederlander entertainment family, manages theatres and presents Broadway productions in emerging international markets, produces international productions for Broadway and elsewhere around the world, and undertakes cultural educational initiatives. NWE's expertise covers the gamut of theatre management and operations, along with all facets of live entertainment, including ticketing, management, promotion, marketing, and advertising.
Operations in China
NWE is one of the international pioneers in the emerging Chinese cultural Industry, having created the first foreign joint venture in 2005 to operate in China's live performance industry. Today, NWE manages Chinese theatres utilizing the Broadway management model and is now developing Mandarin language productions of Broadway shows.
In 2005 Mr. Nederlander established the first foreign joint venture in the Chinese performance industry. Since then he has cooperated with numerous Chinese entertainment organizations in theatre management, show production and education initiatives. Today, through a Shanghai Joint Venture, NWE jointly manages theatres in Shanghai, Zhejiang and Jiangsu Provinces.
NWE shows, including 42nd Street
, West Side Story
have collectively toured through fifteen cities across China, including Beijing, Shanghai, Xi'an, Wuhan, Tianjin, Hangzhou, Ningbo, Nanjing, Suzhou, Hefei, Hohot, Nanning, Xiamen, Fuzhou and Chengde.
An outgrowth of production efforts in China, Mr. Nederlander established the "China on Broadway" initiative to bring the best of Chinese culture to Broadway in New York City. NWE presented "Soul of Shaolin," the first production from China to appear on Broadway, at the Marquis Theater. The productions received both Tony Award and Drama Desk Award nominations. NWE also presented The Dream of the Red Chamber, a production the city of Shanghai gave as a "cultural exchange gift" to the City of New York, at Lincoln Center's Rose Hall Theater.
Educational initiatives include The Cultural Trade & Industry Exchange Program
in New York, established in conjunction with China's Ministry of Culture, introducing Chinese cultural officials and theatre professionals to all facets of the Broadway industry. Collaboration with various educational institutions across China including Peking University, the Shanghai Theatre Academy, and collaboration with the Beijing Central Academy of Drama in the creation of a Chinese language version of Fame.
Other International Activities
Mr. Nederlander and NWE joined forces with Zorlu Property Group, one of the most widely established conglomerates in Turkey and Europe, to manage and operate Turkey's largest performing arts center. Located in the heart of Istanbul and scheduled to open in November 2013, the Zorlu Center Performing Arts Center, will be comprised of two theatres (one seating 2,300, the other 770) on 50,000 square meters construction area.
In March 2012, Mr. Nederlander and NWE entered into an agreement to manage and operate two theatres in Taiwan, located in the Hualien Hakka Tulou Buildings Humanities Center. Situated in Hualien City and close to the famed Takoro Gorge visited by millions of visitors each year, the theatres include a world-class 1,350 seat theater in the heart of the development and a 500 seat dramatic house, scheduled to open in 2014.
In November 2011, Mr. Nederlander presented Broadway Ambassadors
in Havana as part of the 14th Annual Havana Theatre Festival, the first Broadway style presentation from the United States to take place in Cuba in over 50 years.
ABOUT SHAANXI QINHUANG GRAND THEATRE PERFORMING ARTS CO., LTD :
Shaanxi Qinhuang Grand Theater Performing Arts Co. Ltd is a subsidiary of Shaanxi Miracle Achievements Development Co. Ltd. Overseen by China Oceanwide Holdings Group Ltd and Beston Investment Enterprise Co. Ltd, Shaanxi Miracle Achievements Development Co. Ltd. Is a company that specializes in large-scale tourist and cultural real estate development. The register capital is 400 million RMB. Currently, the company is developing the Qin Culture International Tourism Resort, home of the Terra Cotta Warriors and the majestic Li Mountins. Visitors from around the world come to the resort experience the natural beauty and the unique culture of the Guanzhong Plain. With the completion of Xi'an's new landmark, the Qin Culture Tourism Resort Area hopes to draw even more visitors to both the rich culture and leisure opportunities at the exhibition at Guanzhong area. strive to be the National Culture Industry Model.